If a picture is worth a thousand words, then a video must be priceless. Everywhere we go, we consume video marketing strategies. Whether it’s Instagram stories, YouTube Ads, billboards in our city’s downtown, or television commercials, video marketing is everywhere! Let’s take a look at why video marketing is so effective.
We hear that people have the attention span of a goldfish. Effective video marketing is the solution. We can catch a viewer’s attention with a quick five-second intro. Once your audience is hooked, there’s no stopping them from finishing the whole video!
Fun fact: Compared to a 10% retention rate when reading, an average viewer retains 95% of a message when watching content!
Search engine optimization (SEO) is one of the most important factors in marketing. SEO is the reason why we see certain content in search engines like Google. Google favors videos so they show video results on top of a search. A simple Google search like “Must-Have Apps for iPhone” will show this result.
https://lh6.googleusercontent.com/vBXninifwp-8M14NxpzIIbm6o0madpWiCswJBj-mRorwj2Wh5kjNeWBMEzlAKe_145KMtrNpyqg0jLtgzhuIhF_Fxqs8cDzpdwOrjqAKQV6mBqS3-pZubnHUjKdlO5YmqlqcEy4j
Name a well-known social media platform that doesn’t use videos. I’ll wait. Check the social media apps on your phone and notice how videos are being used on every platform.
According to Hubspot, video is the second most-used content type on social media for increasing audience engagement. Brands are noticing too. 93% of brands got a new customer because of a video on social media.
Videos give you a chance to explain your products and services in a short period of time. Have you ever wished you had the opportunity to talk about your products with potential clients? Videos make this possible!
Video marketing builds trust with customers which is the foundation of sales. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Well-made videos increase the likelihood that your customers will remember the visuals and talk about them with other people. This is a good start to continue building your brand and growing your customers.
If I’ve convinced you that video marketing is the way to go but you don’t have the know-how or the time to implement it, a good option to consider is hiring a digital marketing agency like Mind&Mill. We help you build your brand’s visions through effective marketing. We create experiences and tell stories. We also launch products, grow businesses, and transform brands. We wish you all the best in your brand development journey!